Step 1: Pick a Stereotype/Know Your Material
Stereotypes are often easy to find and stand out in the most obvious of places. But before you get your stereotype, you need to choose your material. The first thing you want to do is to pick something like the color of your opponents skin, their gender, sexual preference, or their age. Sometimes their personal religion provides ample material viable enough for a smear, but it is less safe than other options. Their lack of religion could also provide material, but it is often hard to find anyone in politics who openly professes to be unreligious. Once you pick your material, base the stereotype you want to expose off of that material. For example:
This Dude is Black.
If your opponent is black, there are numerous stereotypes one could exploit. For instance, many black men are in gangs. All you really need is another black guy with your opponent and you already have your stereotype ready. For example:
Two Black Dudes = Gang Leaders
Your opponent is pictured here with one of his black friends from the inner-city who happens to have a cousin who runs a nightclub that was the site of a shooting which involved an inner-city gang. With this, your opponent has connections to the inner-city gangs. You now have what we call, "The Juice."
Step 2: Spread "The Juice."
The idea is to get the Juice spread around as quickly as possible. Circulate a memo, forward an email, publish a newsletter, etc. It won't take long; the more controvertial the better. It will immediately enter the spotlight of a campaign. If you're lucky, your opponent will have to keep denouncing the accusations long into the campaign. Important: Never underestimate the intellectual sluggishness of the general public; the more closely it sticks to a stereotype, the easier it is for them to drink up the Juice. People will see that your opponent is in a murderous negro gang and will be frightened.
Step 3: Deal With the Media
The first thing you want to do is downplay the circulation of the memo or the email; make it seem like it was a random staffer sending an email out to his parents. The next thing you want to do is talk to the media about the Juice. Tell the media that they have focused too much on this particular story and that they are not sticking to the real issues. Say this to every newspaper, television show, radio show, Disc Jockey, and Milkman that you see/come in contact with. A press conference is a MUST. The press will drink it up.
Step 4: Subtlety is Key (Subtle-key).
After the Juice has been spread around, it is best to downplay the accusations, but always make sure you talk about them. For example: you could have a campaign staffer go on a Talk Show and talk about the accusations. A good thing for the staffer to say would be: "We don't want to get into these kind of politics. No one is accusing our opponent of being a gang leader. No one in our campaign could really know whether or not our opponent led a gang into the streets and murdered old Christian white women. What's important is not worrying about whether or not our opponent is a vicious gang leader, but worrying about the issues. We want to rise up over these kind of politics and it is sad that our opponent, the one who is trying to say we accused him of being a gang leader, sinks into these kind of politics over and over again."
Step 5: Take the High Ground
Basically accuse your opponent of being childish and silly for even getting offended at the accusations. You could even turn the whole accusation around on your opponent, for example: "What's so bad about being a gang leader? Some gangs offer comrodority and friendship. Some provide marijuana to young adults which could help prevent cancer development. And is our opponent suggesting that gangs are something he would run from? Our candidate would do something about the gangs and learn how to comfort these young men who have been led astray by society instead of leaving them to fend for themselves, as our opponent is doing."
All in all, smearing is a complex art but once you get the hang of it, it becomes more simple. Just remember to always deny it whilst repeating it, and always take the highest rode possible: convince the public that you don't care about the issue more than your opponent. That is how you smear a campaign.
Now what you did, Mrs. Clinton, is most certainly Rovian.
Your opponent is pictured here with one of his black friends from the inner-city who happens to have a cousin who runs a nightclub that was the site of a shooting which involved an inner-city gang. With this, your opponent has connections to the inner-city gangs. You now have what we call, "The Juice."
Step 2: Spread "The Juice."
The idea is to get the Juice spread around as quickly as possible. Circulate a memo, forward an email, publish a newsletter, etc. It won't take long; the more controvertial the better. It will immediately enter the spotlight of a campaign. If you're lucky, your opponent will have to keep denouncing the accusations long into the campaign. Important: Never underestimate the intellectual sluggishness of the general public; the more closely it sticks to a stereotype, the easier it is for them to drink up the Juice. People will see that your opponent is in a murderous negro gang and will be frightened.
Step 3: Deal With the Media
The first thing you want to do is downplay the circulation of the memo or the email; make it seem like it was a random staffer sending an email out to his parents. The next thing you want to do is talk to the media about the Juice. Tell the media that they have focused too much on this particular story and that they are not sticking to the real issues. Say this to every newspaper, television show, radio show, Disc Jockey, and Milkman that you see/come in contact with. A press conference is a MUST. The press will drink it up.
Step 4: Subtlety is Key (Subtle-key).
After the Juice has been spread around, it is best to downplay the accusations, but always make sure you talk about them. For example: you could have a campaign staffer go on a Talk Show and talk about the accusations. A good thing for the staffer to say would be: "We don't want to get into these kind of politics. No one is accusing our opponent of being a gang leader. No one in our campaign could really know whether or not our opponent led a gang into the streets and murdered old Christian white women. What's important is not worrying about whether or not our opponent is a vicious gang leader, but worrying about the issues. We want to rise up over these kind of politics and it is sad that our opponent, the one who is trying to say we accused him of being a gang leader, sinks into these kind of politics over and over again."
Step 5: Take the High Ground
Basically accuse your opponent of being childish and silly for even getting offended at the accusations. You could even turn the whole accusation around on your opponent, for example: "What's so bad about being a gang leader? Some gangs offer comrodority and friendship. Some provide marijuana to young adults which could help prevent cancer development. And is our opponent suggesting that gangs are something he would run from? Our candidate would do something about the gangs and learn how to comfort these young men who have been led astray by society instead of leaving them to fend for themselves, as our opponent is doing."
All in all, smearing is a complex art but once you get the hang of it, it becomes more simple. Just remember to always deny it whilst repeating it, and always take the highest rode possible: convince the public that you don't care about the issue more than your opponent. That is how you smear a campaign.
Now what you did, Mrs. Clinton, is most certainly Rovian.
1 comments:
Sad.
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